problem
A lot of footballers in Premier League and Championship are gay. But not openly.
Being gay in football is a massive taboo, and young LGBT footballers have no rolemodels to look up to.
insight
A lot of things are straight in football. The players, the pitch and even the adidas logo, that consists of three straight stripes… hold on… We could definitely do something here!
idea
Change the three straight stripes to support and empower LGBT footballers in England. Launch a football collection and let the profit go to Pride Sports. Open everyones eyes to the fact that football’s too straight.
Winner - Graphite Pencil, D&Ad New Blood